Know Exactly Who Matters Across Every Event
Prospects. Customers. Open deals. Competitors. Segments brings all of your key audiences into one place and shows you exactly where they show up - so your team never misses a high-value opportunity again.
Segments
Your most important accounts, tied directly to real attendee signals.
Industry Truth
The Problem
Most teams track audiences in spreadsheets, Slack threads, and outdated CRM exports. By the time the next event rolls around, half the information is stale and the other half is missing. Through Segments, your audience becomes:
Visible
See real attendees, accounts, and engagement across every relevant event.
Searchable
Instantly find people and accounts by role, company, or intent.
Actionable
Activate insights across targeting, outreach, and event investment decisions.
Segments fixes this by giving GTM teams a living, real-time view of the people and companies that matter most - and where they'll be next.
core value
What Segments Does
A Clear, Dynamic Map of Your Entire Audience
Segments consolidates your prospects, pipeline, customers, and competitors into flexible saved segments - then overlays them across the global event landscape.
You're not guessing who's attending.
You're seeing it in real time.
The result: smarter decisions, sharper targeting, and events built around the right people.
Features
Deep Features
Flexible Inputs. Zero Manual Maintenance.
Create segments using whichever data source makes sense:
- Define personas by job title, seniority, or function
- Build company sets by industry, size, or region
- Import from Salesforce or HubSpot with a single click
- Upload a CSV with target accounts or contacts
- Mix and match criteria to create custom segments
Once built, Vendelux automatically monitors event activity so your segments stay fresh - without you lifting a finger.
See Where Your Audiences Will Be - Instantly
Segments connects directly to Vendelux's attendee intelligence, giving you visibility into:
- Which prospects are registered for upcoming events
- Where customers and renewal accounts are showing up
- Events with open opportunities present
- Executive-level presence across shows
- Competitors' speaking, sponsoring, or attending behavior
No more "Did anyone see if [account] is attending?"
You'll know the moment they appear.
Your Audiences Become the Lens for Every Event Decision
Saved segments become powerful filters throughout Vendelux:
- Discover events aligned with high-value targets
- Identify shows with heavy customer or competitor presence
- Strategize which reps should attend which events
- Prioritize shows based on pipeline impact
- Focus outreach on the accounts that matter most
Events stop being isolated activities.
They become part of your GTM motion.
Shared View for Marketing, Sales, and RevOps
Segments gives every team the same source of truth:
- Field marketers see who's on site
- Sales sees which accounts deserve proactive outreach
- RevOps sees where pipeline is concentrated
- Marketing sees where to sponsor, host, or activate
It's alignment without meetings.
Clarity without spreadsheets.
WHY CHOOSE US
Why Teams Choose Segments
Focus
Know exactly who matters - and when they matter.
Precision
Target the right people at the right events.
Speed
Stop digging. Start seeing value instantly.
Growth
Double down on events where your audience density is strongest.
