Event Guides for Smarter Conference Planning
A CSO’s View of Events: Jerry Cito of New York City Tourism
Jerry Cito, chief sales officer at New York City Tourism + Conventions, knows The Big Apple is a known quantity […]
What to Expect at IBC 2026: AI Startups, Smarter Networking and an Even Bigger Future Tech Hub
The 2026 IBC Conference returns to Amsterdam Sept. 11-14 with plenty that’s new. And polenta that reflects where the broadcast […]
After SubSummit 2026’s Kansas City Debut, the Event Eyes a More Experiential Future
Before SubSummit arrived in Kansas City, CEO Chris George called the city a “hidden gem.” Three days, more than 2,500 […]
The Miami Immersive Intensive Wants Theater and Brand Creatives in the Same Room
Last summer, a creative exchange took shape in Miami where theater directors swapped ideas with technologists, production designers collaborated with […]
What’s In & What’s Out at B2B Online Chicago 2026
By the time B2B Online Chicago opens the doors to the Chicago Marriott Downtown Magnificent Mile from May 4-6, the […]
A CSO’s View of Events: Shakara Shelton, Choose Chicago VP of Sales
Shakara Shelton, the new vice president of sales at Choose Chicago, checked out of the hotel business to make an […]
What’s on the Menu at the 2026 Bar & Restaurant Expo
It’s “cheers” to 40 years at this year’s Bar & Restaurant Expo. Returning to the Las Vegas Convention Center March […]
What to Expect at InfoComm 2026
For the professional audiovisual world, the signal is pointing back to Las Vegas, at least from June 13-19. This is […]
Phocuswright’s One-Day AI Play: The Travel Marketing AI Summit
Phocuswright, the travel, tourism and hospitality data firm behind the Northstar Travel Group-operated Phocuswright Conference, is rolling out a brand-new, […]
What to Expect at SubSummit 2026
SubSummit is packing up its subscription playbook and heading somewhere new. The annual conference and trade show for brands in […]
A CMO’s View on Events: Sean Kennett at Aspen Green
For many marketers, events are about foot traffic and free samples. Important, sure. But for Sean Kennett, chief marketing officer […]
A CSO’s View of Events: Vanessa Claspill at LVCVA
Las Vegas is officially the top meetings destination in North America, at least for 2026, having leapfrogged New York City […]
Ampersand Achieves 3-5X ROI at SaaStr Annual in Debut Sponsorship Success
Ayan Barua’s advice for first-time exhibitors sounds like what you’d tell someone about to go scuba diving. “Just go and […]
What to Expect at NY NOW 2026
NY NOW is back in buyers’ carts. The biannual event is returning to the Javits Center Feb. 1-3 for its […]
Fortem’s Disasters Expo USA Expands, Adds New Climate-Resilience Programming
Trade show organizer Fortem International produces more than 40 events worldwide each year across the tech, e-commerce, retail and hospitality […]
A CSO’s Views on Events: William Adams, Experience Columbus
William Adams, a 20-year veteran at destination marketing organizations, used to quietly look on in awe at the achievements of […]
FACTS 2025 Forecasts 300% Surge in Attendees, Exhibitors as Event Enters Year Two
The Festival of Aviation and Corporate Travel Summits—better known as FACTS Summit & Expo—is now less than one week away […]
WiT Marks 20 Years With 2026 Expansion to Queenstown, New Zealand
Web in Travel (WiT) was founded in 2005 as a news platform chronicling how technology was transforming Asia Pacific’s travel […]
The Bon Soir’s Secret to ‘Expensive Connections’—and Why They Work
In an era where AI and scalability dominate business strategy, Megan Gross is betting on something timeless: human connection. Gross, […]
London Packaging Week Marks 15 Years with Record Growth and Fresh Additions
London Packaging Week returned to ExCeL London for the third consecutive year Oct. 15-16. It was the event’s 15th anniversary, […]
TentCraft Launches Rental Program for Events
Taking an “asset-light” mindset in the events world has become as much a financial strategy as an operational one. Upfront […]
5 Highlights from IMEX America 2025
IMEX America 2025 took place Oct. 7-9 at the Mandalay Bay Convention Center in Las Vegas. Often referred to as […]
NRF Big Show 2026 Returns to New York, Spotlighting “The Next Now”
The NRF Big Show, hosted annually by the National Retail Federation, has deep roots in New York City, tracing back […]
Advertising Week NY Tightens the Trade Show with Short Sessions, Few Exhibitors
Advertising Week New York took over an old department store in Manhattan this week for a conference that shed a […]
Advertising Week New York 2025 Goes Bigger, Bolder and Spicier
Advertising Week New York is in its imperial phase. The marketing, media and technology conference debuted in 2004 to pretty […]
Lisbon Awaits: What to Expect at the 2025 World Aviation Festival
The World Aviation Festival is proving how the right location can fuel event success. For 2025, the global gathering is […]
Digital Travel Summit Europe Returns to London for 10th Anniversary With Bold Focus on AI
The Digital Travel Summit Europe is set to land at the prestigious Hurlingham Club in London Nov. 19-20—an elegant venue […]
MOVE America 2025 Maps a New Route for Transit — the IKEA Way
This year’s MOVE America is modeled after a certain Swedish shopping experience, with organizers hoping you’ll stop and peruse the […]
A CSO’s View on Events: Visit Savannah’s Jeff Hewitt
Many moons ago, Jeff Hewitt was a hotshot salesperson out of Chicago who’d accepted a position at The Grand Hotel […]
What to Expect at the 2025 Phocuswright Conference
Global travel market research firm Phocuswright is gearing up for its flagship annual conference Nov. 18-20, serving as a convener […]
CUDDLY’s ‘life-saving’ events team launches second Rescue Rover in NYC
CUDDLY rolled out a “Rescue Rover” in New York City this past Saturday, the latest in a growing fleet of […]
Traditional CRMs Undefeated As Event Marketers Double Down on ROI
Despite the proliferation of niche software tools for event marketers, traditional CRMs remain the most popular choice for those concerned […]
Improv Classes Use ‘Yes And’ to Turn Belly Laughs Into Leads
Managers are turning to improv to hone their teams’ soft skills and boost sales— all while providing a reliable stream […]
HLTH 2025 Stages an Epic Showdown for the Future of Health Care
This year’s HLTH is one for the history books, and attendees should come ready to make their mark. “We’re assembling […]
C2’s New Podcast with CEO Anick Beaulieu: Snackable, Unscripted and a Case Study in Multimedia Strategy
“A lot of the work at C2 is not C2 Montréal,” the Canadian event management company’s CEO, Anick Beaulieu, told […]
A CSO’s View of Events: Experience Kissimmee’s Michelle Moore
Having crossed over from Visit Orlando to Experience Kissimmee almost 10 years ago, senior director of meeting sales and services […]
5 Ways Incentive Travel Is Adapting to Economic Shifts and New Traveler Demands
Long before business travelers sought an experience-heavy agenda, incentive programs were delivering moments that reward prior performance and encourage future […]
What to Expect at Black Hat USA 2025
Black Hat USA is returning to Las Vegas for a six-day program Aug. 2-7. It’s the 28th iteration of the […]
Smarter Together: 8 Meeting Formats That Turn Audiences into Idea Engines
Strategic meeting formats do more than foster engagement—they tap into the collective intelligence of attendees. When participants become co-creators instead […]
The Hospitality Busyness: 5 Tips to Stave Off Burnout
Stress may come with the territory when planning events, but burnout should not be inevitable. Longtime leadership training and industry […]
What Drives Event Organizers Crazy — and How To Get On Their Good Side
While you’re busy chasing leads and leading demos, it’s easy to lose sight of the people who make it all […]
The 2025 Banking Transformation Summit Levels Up: More Banks, More Space, More Substance
LONDON—The 2025 Banking Transformation Summit (BTS) returned to Excel London June 18-19, welcoming more than 1,700 delegates. Mark Johnstone, the […]
Oktopost Bets on LinkedIn Video Boom with New Acquisition
A major vibe shift is behind Oktopost’s recent acquisition of Milk Video: the boom of short-form vertical video on LinkedIn. […]
$10K Wi-Fi and No Signal: Exhibitors Rebel Against Conference Internet Giants
Sky-high internet prices have exhibitors scrambling for cheaper options, as marketers feel squeezed by the handful of firms that control […]
Detroit Is Ready for Its Closeup
Mike Ferreira, founder and CEO of Meetings Made Easy, didn’t move from Las Vegas to the Detroit area because he […]
What Event Professionals Can Take Away From Hilton’s Experiential ‘Stay Like’ Series
Since launching in September 2024, Hilton’s “Stay Like” campaign has reimagined what a hotel stay can be—blurring the lines between […]
Tapping Into Milestone Moments: Event Themes That Will Define 2026
From America’s 250th birthday to global spectacles like the FIFA World Cup and Winter Olympics, 2026 offers planners a rare […]
Netflix House Establishes Experiential Marketing as a ‘Proven Strategy’
Two permanent Netflix House locations will open in Dallas and Philadelphia later this year. Courtesy of Netflix. Netflix’s success with […]
Tailored AI Sparks a Conference Renaissance—And Its Impact Will Outlive Us
At a recent trade show, a man greeted an employee at a sleepy booth. He went 10 seconds without an […]
Asheville’s Recovery from Helene Inspires Events
Asheville, N.C.’s mix of natural attractions and luxurious amenities has long made it a popular home for meetings and events. […]
Rethink 2025: Where Sports and Pharma Marketers Gossip for Good
Rethink 2025 will take over the Philadelphia Museum of Art next month, part of its mission to “Rethink Impossible” by […]
4 Steps to Help Manage Event Attendance
Rich Vallaster, Personify’s senior director of industry relations and community engagement, admits he will register for events he’s not sure […]
AI-Powered Planning: Step-by-Step Tactics for Event Success
AI isn’t replacing event professionals—it’s elevating their expertise. By streamlining tasks and enhancing engagement, AI frees planners to focus on […]
Event Budgets Hold Steady as Recession Fears Fade
Event marketers won’t be hanging up their lead scanners any time soon, as forecasts show recession fears are steadily waning. […]
10 Steps to Real LGBTQIA+ Inclusion at Every Event
June is Pride Month—a time to ensure meetings and events actively foster inclusion, where all attendees feel valued and respected, […]
Hosted Buyers Bring Purchasing Power (and High Standards) to SubSummit
Kim Roxie was in no rush as she perused the aisles, greeted sales reps and checked out the lunch buffet […]
Are Celebrity Speakers Worth It?
The 2025 Rx and Illicit Drug Summit featured keynote addresses from Health and Human Services Secretary Robert F. Kennedy Jr. […]
A CMO’s View on Events: Stephanie Davis Smith at The N2 Company
Stephanie Davis Smith hasn’t always been a marketer. She started her career at Condé Nast, working on the media giant’s […]
Ampersand Achieves 3-5X ROI at SaaStr Annual in Debut Sponsorship Success
Ayan Barua’s advice for first-time exhibitors sounds like what you’d tell someone about to go scuba diving. “Just go and […]
Deadly Event Mistakes You Can’t Afford to Make
Coachella is the envy of many event organizers, attracting 40-plus activations and welcoming some quarter-million attendees annually. The music festival […]
The Definitive Guide to Doctor-Approved Conference Shoes
Surviving the expo floor isn’t just a grind—it’s an endurance sport. But shoes with thick soles and wide toe boxes […]
Easy Ways Event Planners Can Use AI Right Now
You don’t need to be a tech expert—or even particularly tech-savvy—to incorporate AI into your workflow. Today’s AI tools are […]
72 Hours With the Check-In Counter at a Major Conference
Maria Cabrales stands behind the press badge credential booth at RSAC in San Francisco’s Moscone Center South building on April […]
Why SaaS Companies Need More Emotional Storytelling
Packaging up software into a cloud-based solution and offering it to clients as a SaaS (Software as a Service) isn’t […]
Hard Truths About Dealing with Negative Feedback
David T. Stevens, co-founder and head of global events and wellness at Club Ichi, developed a reputation for delivering hard […]
Big Bets & Bold Builds: Convention Center Construction News You Should Know About
A slew of convention centers are being built and breaking ground on impressive expansion projects—and boosting local economies in the […]
Where Beauty, Sport and Events Collide, Ft. Fazit’s Viral Glitter Freckles
You’ve probably seen festival attendees, concertgoers and even Taylor Swift sporting faux glitter freckles to elevate their looks. And if […]
How to Protect Your Event—and Your Budget—with Attrition & Cancellation Clauses
Successful event professionals know that even the best-laid plans can change—attendance fluctuates, cancellations arise and budgets must stay flexible. That’s […]
Events Industry Launches a Youth Movement
When other industries showed up on Capitol Hill with battleships to gain legislative support after COVID, meetings and events arrived […]
Readers’ Roundup: How Tariffs Will Impact Event Attendees
Tariffs on imported goods such as produce, electronics, vehicle parts and even movies threaten to disrupt the supply chain and […]
All Aboard: This New Luxury Cruise Line Charts a Bold Course for B2B Meetings and Events
These days, hotels have mastered the art of hosting corporate groups, with business traveler-focused amenities from flexible meeting spaces to […]
POSSIBLE Miami 2025 Marks Major Growth, Spotlights Marketing with Cannes-Style Class
The 2025 POSSIBLE Miami Marketing Conference & Expo found a home at the Fontainebleau in Miami Beach April 28-30 with […]
The 2025 COLLIDE Data + AI Conference Has No Time for Amateurs
COLLIDE 2025 will host about 1,000 people this year, and if that number seems small, that’s exactly the point. “We […]
How Brands Showed Up at Stagecoach 2025
Stagecoach took place April 25-27 on the same grounds as its so-called “big sister,” Coachella, at the Empire Polo Club […]
W Austin Unveils City’s Largest Suite. What it Means for Austin as a Meeting Destination.
In December 2024, the W Austin in Texas unveiled a $60 million facelift that added an event space, the largest […]
Under Attack, Florida Destinations Fight Back Against Proposed Legislation
Florida destination marketing organizations (DMOs) are coming out swinging after the state’s House of Representatives passed two bills that threaten […]
Trump 2.0 Instability and Recession Jitters Cast a Pall Over RSAC ‘25
RSAC has become an impromptu political battleground, as speakers debate the government’s role in cybersecurity and brands tread carefully on […]
He Spent 10 Years Shaking Hands at RSAC. It Paid Off Twice
Benny Porat has been coming to RSAC for nearly a decade, but he never expected to make $5 million just […]
5 Highlights from Google Cloud Next 2025
Google hosted its flagship Cloud Next event April 9-11, 2025, in Las Vegas, utilizing some of The Strip’s most iconic […]
The Wee Hours are Big Business at RSAC 2025
Part of your ROI is counted in RSVPs at some of the country’s biggest conferences, where the real business gets […]
Bizzabo Launches Networking Suite: Why You Should Care
On April 16, B2B event management software company Bizzabo launched an integrated networking suite. It aims to address a growing […]
‘Appalling’ UK Budget Cuts Rattle Weakened Events Industry
UK event leaders are slamming the government’s decision to cut tourism spending, warning that it will “undermine” the already underfunded […]
Acquisition Frenzy: Cvent, Quest Events, Freeman and More Make Moves
In a whirlwind 60-day run for major event industry players including Cvent, PMY, Quest Events, Emerald and Freeman have all […]
More Than One-Third of Americans Don’t Drink: Here’s What Event Profs Should Do About It
An estimated 41% of American adults don’t drink alcohol as of 2024, according to Gallup—up from 38% the year prior. […]
How Brands Showed Up at Coachella 2025
The 2025 Coachella Valley Music and Arts Festival descended on Indo, Calif.’s Empire Polo Club for its 24 edition. The […]
How to Cover Your A$$ in RFPs and Contract Negotiations
As if natural disasters and a pandemic weren’t enough to factor into event negotiations, unpredictable economic conditions, funding and travel […]
7 Proven Tips for Social Media Success
The power that social media can have on events is real. Here’s proof: A whopping 80% of Gen Z say […]
Publishers Now Earn A ‘Large Portion’ of Revenue from Events: Report
Events are holding steady in the world of publishing, as almost a quarter of magazines, newspapers and online outlets count […]
How Site Visits and “Reinventions” Keep This Producer Booked Year-Round
There are two non-negotiables behind Freeman’s work at conferences like CES, NRF and GDC: on-site visits and constant collaboration. Anthony […]
The Do’s and Don’ts of Vendor Selection
Leaders are only as good as their team. Sure, this holds true in the events industry—though perhaps an even more […]
Swipe Right on a Mentor: Tips for Finding the Perfect Professional Match
Imagine if finding the right mentor was as easy as swiping right for your career. Just like searching for that […]
Strategies for Breaking Into B2B Events
Let’s cut to the chase because, if you’re here, you probably already know the importance of business-to-business events for their […]
Lose the Lecture: 16 Creative Session Formats for Boosting Engagement and Retention
The human brain isn’t built to retain large amounts of information in a short time. Research shows we forget half […]
Combatting Repetitive Event Formats
It should come as no surprise to event professionals that attendee expectations have changed drastically in recent years. More time […]
Is Sustainability Being Sidelined in Events?
Sustainability is “sus” in some circles these days, but eco-minded event professionals say the industry has come too far to […]
RSAC 2025 Hands Out $50M in Grants as Cyber Threats Mount
As nonstop breaches target everything from telecoms to health care, RSAC Conference is giving out $50 million to startups who […]
A CMO’s View on Events: Allie Morris at El Bandido Yankee Tequila Company
El Bandido Yankee Tequila launched in 2021 by former NFL star Jim Bob Morris and NHL Hall of Famer Chris […]
As Tariffs Loom, Event Marketers Rush to Prove Their (Expensive) Events Are Worth It
As optimism in events craters due to financial and political concerns, one topic makes students “light up” during Splash’s “Event-Led […]
Strategies for Engaging Gen Z Volunteers for Event Success
Any major convention operator knows that these high-touch events rely on local volunteers for smooth operations. Opportunities to assist on-site […]
Events Are the Highest Driver of Pipeline: Report
The leading driver of marketing-sourced pipeline for companies: events. That’s according to Insight Partners’ February 2025 survey that analyzed more […]
Long Live the (Event) Solopreneur
Solopreneurship is a living, breathing, thriving and dedicated culture of people who care about life, work and balance. It’s on […]
‘The D Word’: Events Navigate the New Language of Inclusion
While the letters “DEI” may be taboo for the moment, the events industry is diligently aiming to preserve its inclusive […]
What to Expect from the 2025 Snowflake Summit
Snowflake, the data and AI platform company beloved by the likes of Amazon, Microsoft and Google, is hosting its seventh […]
Bon Voyage? International Travel a Growing Concern for US Events
Concern is mounting within the US events industry that President Donald Trump’s tariff threats, talk of annexation, and shift in […]
Insider Secrets: How a Top Event Marketer Maps & Measures a B2B Experience
The “event” in event marketing is all about active, rather than passive, touchpoints, according to Michelle Nicole McNabb, the owner […]
Truth or Lies? How to Decode Body Language in Negotiations
In times of economic uncertainty, honesty in business dealings can become surprisingly…flexible. Suppliers face mounting pressure to maximize profits. Meanwhile, […]
Sundance Film Festival Moving from Utah to Boulder, Colorado
In a dramatic move, the Sundance Film Festival is relocating to Boulder, Colo., in 2027. Created in 1984 by legendary […]
Inside Quest’s Rebranded Sales Kickoff
Quest (formerly known as Quest Software) gave its internal sales kickoff an artistic facelift, decking out the event with neo-contemporary […]
Highlights, Hot Topics & Headlines from eTail Palm Springs 2025
Premier retail conference eTail Palm Springs, organized by Worldwide Business Research, hosted its 26th edition Feb. 24-27, when 2,700 retail […]
Event Services, Brand Strategies and More: Inside an Event Venue Owner’s Hustle
To call owning an event venue a “hustle” would be accurate, according to self-proclaimed solopreneur Shaun Kessler, the founder of […]
How to Maximize Ad Campaigns with Events
What if the secret to driving home the message in a series of advertisements could be achieved, not with another […]
How Brands Showed Up at SXSW 2025
The 38th annual South by Southwest took over Austin, Texas, from March 7-15. Ahead of the festival, event professionals told […]
Event Marketers Are Behind on AI. This Guy Wants To Help Them Catch Up
Event professionals and their C-suite overlords are scared of AI for three reasons: cost, ignorance and the fear that it’ll […]
Four Experts on Future-Proofing Your Event Without Breaking the Bank
Murphy’s law can level the plans of the most organized event marketer, as four experts demonstrated in a session about […]
Conflicting Data on SF as a Meeting Hub—Here’s What the San Francisco Travel Association Says
For years, San Francisco has served as the backdrop to many high-profile corporate events. Take Salesforce’s annual Dreamforce, for example, […]
Gamification in Events: When, How & Why to Incorporate It
As the event industry continues to evolve post-pandemic, gamification has proven to be a mainstay for effectively engaging eventgoers, even […]
‘It’s Quite Empty’: HIMSS Ditches Two-Venue Layout Amid Scant Foot Traffic
HIMSS is already thinking about consolidating the next conference into one building after exhibitors complained about low foot traffic in […]
HIMSS Day 1 in Photos: AI, Cybersecurity and Gallons of Coffee
HIMSS is back in full swing, with brands and healthcare experts swarming the halls of the Venetian Expo to the […]
Why Event Marketers Won’t Finish Your Registration Form
We’ve all been there: Halfway through signing up for a conference and you notice those dreaded page numbers indicating you’re […]
‘The Event is Having an Identity Crisis’: What’s Happening to SXSW?
South by Southwest is returning to Austin, Texas, March 7-15 for its 38th edition. Over the years, it’s evolved from […]
Wonderfront Festival, Fresh Off Events.com Acquisition, Stays ‘Pretty Picky’ With Brands
Wonderfront has grown into a major “tastemaker” festival with 42,000 guests dancing by the San Diego waterfront each year — […]
Avoiding the ‘Cattle Call’ Conference and Rewarding Loyal Attendees
Event marketers spend time, money and precious mental energy at conferences, so it follows they want to be rewarded for […]
How to Get Your Event in the Media
Media. It’s everywhere. And in today’s world, where the fight for consumer attention is more prevalent than ever, perhaps the […]
How This VC Firm is Revolutionizing Event Entrepreneur Funding—No Silicon Valley Needed
In Silicon Valley, huge sums of money are shuffled between venture capital firms and tech-savvy startups daily. In stark contrast, […]
Event Producer Leverages Warehouse for L.A. Wildfire Relief
As Los Angeles emerges from the smoke that reigned over January, private firms are partnering with governments and nonprofits to […]
This Sales Guy Switched to Events—And He’s Not Looking Back
Sales and events often work wide by side, yet only a few dare to leap between the two on a […]
‘Like Being Plugged Into the Matrix’: How Club Ichi Became a Lodestar for Event Marketers
Rich Rodrigues broke into events with no experience, so finding Club Ichi felt like finding a working watercooler in the […]
New Hilton Report Reveals 2025 M&E Trends: Gen Z Doesn’t Know What to Wear, and Millennials are in Their ‘Maximer’ Era
Hilton’s 2025 Trend Report featured a “special section” dubbed “The Meetings Maximizer: The Next Generation of Meetings & Events.” It […]
Nike’s 3 Super Bowl LIX Experiences—And How They Show the Evolution of Experiential at the Big Game
All eyes were on Super Bowl LIX on Sunday as the Philadelphia Eagles clinched the Lombardi in a runaway victory […]
Overworked and Burned Out, These Event Pros are Fighting for a Better Tomorrow
Events are infamous for grueling hours and sky-high demands, but a group of seasoned professionals is fighting for change against […]
A CMO’s View on Events: Elyse Winer at Gen Phoenix
Gen Phoenix is a textile manufacturer that stands out among competitors in the $1 trillion global industry thanks to its […]
A CMO’s View on Events: Anush Alexander at PageUp
Anush Alexander started 2025 with a brand-new gig as chief marketing officer (CMO) of Australia-based talent management platform PageUp. She […]
AI and Bundling Take Center Stage at SubSummit ‘25
One thing you’ll learn at SubSummit is that there are more companies in the “recurring revenue” space than you’d imagine. […]
Immersive vs. Interactive—and Where Tech Comes Into Play
Bluewater Technologies is an audiovisual company that turned 40 this year. Over the course of four decades, it’s changed its […]
A CMO’s View on Events: Jaclyn Thomas at RCX Sports
RCX Sports is a Georgia-based experiential company that partners with brands and organizations like the NFL, NHL and MLB to […]
What to Expect from B2B Online Chicago 2025
Manufacturers and distributors who are billion-dollar club members and startups alike are gearing up to descend on the Windy City […]
A CMO’s View on Events: Brielle Caruso at Uncle Nearest
Every chief marketing officer (CMO) has their own playbook—a strategic balance of efforts to boost revenue, engagement and retention through […]
How Fintech Meetup’s ‘Engineered Serendipity’ Powers 60,000 Meetings
Fintech Meetup is first and foremost about exchanging ideas, and this year’s turnout and larger scale aim to make that […]
Hotel ‘Junk Fees’ Are Going Away. Here’s What It Means for Event Pros
Event marketers and travel bookers will soon notice changes in hotel prices, as chains scramble to keep up with a […]
HIMSS ’25 Takes a Fresh Approach to Building Lasting Connections
Attendees at this year’s HIMSS conference have a bigger chance of scoring a meeting with a bigwig thanks to a […]
This Mouthwatering NRF ‘25 Activation Drew 600 People
For three years, the irresistible aroma of New York bagels has drawn a massive line—and sideways glances from other exhibitors—straight […]
LinkedIn Groups Declared ‘Dead’ as Event Profs Migrate to Other Apps
Administrators behind the most popular event groups on LinkedIn say low reach and paltry engagement are rendering their communities obsolete. […]
What to Expect from Manifest 2025
Manifest 2025 is descending on Las Vegas Feb. 10-12, moving from Caesars Forum to The Venetian Convention & Expo for […]
EVA Raised $2M to Revolutionize Corporate Entertainment Booking
EVA has been an event industry trailblazer since its co-founders, Makenzie Stokel and Channing Moreland, launched the platform from their […]
Wildfires sweep ‘millions’ of dollars as event professionals weigh the future
The economic impact of the Los Angeles wildfires will ripple across the region, with the events industry primed to take […]
This Niche Marketing Agency Just Turned 1. Here’s What It Learned
MONOGRAM was founded on Jan. 8, 2024 as a subsidiary of full-service marketing organization The Harkey Group. Though also a […]
12 Days to Go: How to Make a Last-Minute Conference Work for You
Cellairis had the perfect product for today’s biggest challenge in education, and only 12 days to pitch it to hundreds […]
This Strategic Event Housing Expert Just Changed the Name of Her Business. Here’s How
Sarah Meister founded a “strategic event housing firm [that] focuses exclusively on hotel and venue site selection, sourcing, contract negotiation […]
Five Recent Events Acquisitions to Keep An Eye On This Year
Everywhere you look, firms are swallowing each other up in a never-ending game of Pac Man. Nowhere is the consolidation […]
The Do’s and Don’ts of Special Event Permitting
There’s plenty of behind-the-scenes, not-so-glamorous elements of putting on a special event—and that includes permitting. It’s an intricate process that […]
What Events Can Learn from Single and the City—and Vice Versa
The events world can learn a lot from the art of singles events—and no one knows that better than Amber […]
Inside This Luxury Planner’s Side Hustle as an Author
Alison Events is the brainchild of Alison Hotchkiss, an industry vet who described herself as an adventurous multitasker who travels […]
How One Acquisition Helped an Events Firm Corner the Market Year-Round
Business is already booming at TentCraft, and a new strategic acquisition will help the Michigan-based company overcome its usual winter […]
After a Decade in the Events Industry, This Event Prof is Having a Full Circle Moment
Like any twenty-something who just graduated college, Joe Rivers—newly equipped with a Bachelors of Science in Psychology and Advertising—moved to […]
Why People Aren’t Registering for Your Event
You’re taking advantage of your registrants’ attention, asking too many questions and making the process to get your attendees signed […]
This Event Agency Owner Found a Niche—Now Business is Booming
When Tara Meadors Wilson founded her experiential marketing agency, Tara Wilson Agency, back in 2015, she was putting on events […]
The Power of Leaning Into Partnerships, According to the Four Seasons St. Louis
We could all learn a thing or two from the Four Seasons hotel chain’s strategic growth. There’s currently more than […]
The Right and Wrong Ways to Execute Immersive Experiences
Immersive. You’ve heard about it everywhere. After all, Eventbrite reported that searches for “immersive experience” on its platform skyrocketed 83% […]
How Events Amplify Demand Generation
Events are a not-so-secret weapon in modern demand-generation strategies. Take it from Robyn Winner, the head of demand gen at […]
This Event Professional is Changing How the Industry Measures ROI
Brad Gillespie has 20 years of event industry experience—most recently serving as the general manager of Cvent’s consulting arm. It […]
Why Nostalgic Event Marketing Never Fails
Nostalgia isn’t just personal—it’s social. Memories are such a large part of how we connect with past experiences, people, places […]
This is How Much Meeting and Event Costs are Forecasted to Rise in 2025
Meetings and events are set to be squeezed further by inflationary pressures in 2025. But by how much? According to […]
I’m an Event Professional Who Reached ‘Thought Leader’ Status. Here’s How I Did It
Event professionals thrive behind the scenes. But in today’s digital world where “authentic” is a buzzword and multi-hyphenate titles are […]
Why You Should—Or Shouldn’t—Ever Sponsor That Event Again
Should I sponsor that event again? It’s a question event professionals are likely asking this time of year, as the […]
Mastering Dopamine Management Using Events
Dopamine: Harvard Medical School has referred to it as “the pathway to pleasure,” stating in an article earlier this year […]
The Art of the Drop
Attention spans are shorter. Memories are more fleeting. Enter, marketers’ latest approach to combating shifting consumer preferences and capacities to […]
What’s in My Trade Show Survival Kit
As we enter the season of the industry’s largest tentpole conferences and trade shows, event professionals revealed what’s in their […]
What to Expect From Content Marketing World 2024
Content Marketing World 2024 is currently underway at the San Diego Convention Center—the first iteration to take place in Southern […]
This Event Marketing Agency Forayed Into Fabrication—Here’s How It’s Paying Off
When Justin Moss founded The Pineapple Agency more than a decade ago, he set out to be “one of one.” […]
Getting the Green Light: Secrets to Executive Buy-in on Your Event Strategy
Most event professionals are constantly brimming with ideas on how to engage customers, win new business and drive leads using […]
Highlights from IMEX America 2024: Record Attendance, Sneaker Show Offs and More
IMEX America 2024 lived up to its reputation as North America’s largest meetings industry trade show, wrapping up another three-day […]
How to Make an Impact as an Events Leader Joining a New Company
“Events don’t exist in a vacuum nor do they spring up fully formed [to] perfection.” It’s the No. 1 thing […]
Why the Best Event Marketers Book Their Own VIP Dinners Around Major Events
Ahead of a tentpole industry event, invitations abound. And among those inbound emails, some event attendees are lucky enough to […]
The Decline of SaaStr Annual: Why 75% of Sponsors Did Not Renew at the ‘World’s Largest B2B Software Conference’
SaaStr talks the talk—billing itself as “the world’s largest community for business software.” It also boasts about more than a […]
3 Reasons Why Leads Should Not be Your Primary Event Marketing Metric
Leads: they’re at the top of the sales funnel. And they’re likely your sales team’s most-loved metric because they’re also […]
How Kate Wolff’s Lupine Rakes in Up to $10 Million Per Year By Thinking Beyond Briefs
Kate Wolff has spent the entirety of her career pushing the boundaries—the better part of a decade climbing the ladder […]
John Mulaney Ripped Salesforce Workers at Dreamforce: Bad News or Brilliant Marketing?
Dreamforce 2024 was perhaps the most headline-grabbing iteration of the event since its inception in 2003—and it’s all because of […]
Klarna Ditches SaaS Platforms Salesforce and Workday, Slashes Headcount in Latest AI Push
Fintech giant Klarna is terminating two of its largest software-as-a-service platform partnerships: customer relationship manager (CRM) Salesforce and Workday, which […]
Day in the Life of Heather Odendaal: How the Event Entrepreneur Mastered Work-Life Balance
Fifteen years into being an entrepreneur, and Heather Odendaal has finally achieved an envious level of autonomy over her day-to-day […]
Why This Swag Sucks, Plus What to Gift Instead
In an era when companies’ commitment to sustainability has seemingly exploded, so many of those same corporations are still doling […]
Cvent Acquired Splash: Here’s What Concerns Event Marketers About the Move
Event management giant Cvent executed a strategic acquisition of event marketing technology company Splash in early September, claiming the move […]
These Are the Key Event Metrics Your Sales Team is Overlooking
Many events strategies—including the all-important budget dedicated to hosting and attending events—traditionally comes down to the decision-making powers of the […]
What To Do If Your Event Loses an Annual Sponsor, Courtesy of Event Marketing Expert David Ogiste
Losing an annual sponsor can spell disaster for events at any scale—well, other than the Super Bowl perhaps—but having a […]
Why Event Marketers Say Eventbrite’s ‘Democratizing’ Move is Increasing Mediocrity in Events
Earlier this month, global events platform Eventbrite made its ticketing and marketing tools available to its nearly 200,000 event hosts […]
Top Athleisure Picks for Every Type of Event Professional
Athleisure—it’s clothing made of performance materials that’s found its way into the workplace. After all, working from home throughout the […]
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